Privacy statement

We are aware that you place your trust in us. We, therefore, see it as our responsibility to protect your privacy. On this page, we will let you know what data we collect when you use our website, why we collect this data, and how we use it to improve your user experience. This way you understand exactly how we work.

This privacy and cookie policy applies to all services of Vivimex. You should be aware that Vivimex is not responsible for the privacy and cookie policy of other sites and sources. By using this website you indicate that you accept the privacy policy.

Vivimex respects the privacy of all users of its site and ensures that the personal information you provide is treated confidentially.

Our use of collected data

Use of our services

When you register for one of our services and/or use our services, we ask you to provide personal data. For example, you can provide us with your contact details if you want to communicate with us if you wish to receive further information about our services, if you register for our newsletter/promotions, if you wish to apply for a position within our organization or if you want to do business with us. This data is used to be able to perform the service and/or to inform you. The data is stored on Vivimex’s own secure servers or those of a third party. We will not combine this information with any other personal information we have. We will not sell your data to third parties.

Your account

In your account on Vivimex we store, among other things, the following information: your name, address(es), telephone number, e-mail address, delivery, and payment details, and specified information and interests (for example, if we have asked you about your date of birth). Handy, because then you don’t have to enter this data every time. We also store information about your previous orders so that you can easily find them.

Customer service

You can call us and chat with our virtual assistant FLOOR on our website. In order to be able to help you quickly with questions, we use your data and make notes that we keep. Handy if you call us again. Data about the telephone conversation with you is registered and a chat with FLOOR is also saved. You help us with analyzes and improvement of our services. Sometimes we use another party to answer your questions. They can use your data for this.


When you send an e-mail or other messages to us, we may keep those messages. Sometimes we ask you for your personal information that is relevant to the situation in question. This makes it possible to process your questions and answer your requests. The data is stored on Vivimex’s own secure servers or those of a third party. We will not combine this information with any other personal information we have.


We do not collect or use the information for purposes other than those described in this privacy policy unless we have obtained your consent in advance.

Third parties

The information is only shared with third parties if this is necessary for the execution of the assignment. A good example of this is when we share your contact details with the transport company or an external laying service so that they can carry out the laying assignment for you. Our employees are obliged to respect the confidentiality of your data. For maintenance and optimization of our technical systems and the website, we use external partners (such as marketing service providers and IT parties) and systems in which our customer data is recorded. Agreements have been concluded with these partners to guarantee your data and privacy. You can be assured that we do not sell your data to third parties in any way.

Repair work

Sometimes we use another party to carry out repair work on products that you have purchased from us. That party can use your data for this.


We love reviews. And our customers too. If you want to write a review, choose whether your personal details or your name are visible to other visitors and whether we can contact you about your review. We keep track of who writes which review. In most cases, you write the review at an external party such as Kiyoh, Facebook, Google, Trustpilot, or another review party/website. We would like to point out that the privacy policy and the cookie policy of the relevant website apply and we advise you to consult them.

Deliver your order

For your order, we need your name, e-mail address, address(es), payment details, and sometimes your telephone number. This allows us to deliver your order and keep you informed about your order. We also pass on your data to others if this is necessary for an order, for example to delivery services and our distribution center. And if you also order the installation of your floor from Vivimex, we will pass on your details to this installation service. We require our external partners to handle your data with the same care as we do.

Processing of personal data

From time to time, we may also obtain information that indirectly relates to you through a third party. When we do so, we ask the relevant third party to guarantee that the information was obtained by them lawfully and that we have the right to obtain and use that information from them.

We are also interested in data that says something about the use of our website, for example the number of visitors in a certain period, from which countries our visitors come and which pages are viewed the most. For this we can register your IP address and domain name. In order to adapt the facilities and functions to the equipment of the user, we also keep track of which type of browser you use to access our website. The information obtained is the property of LAB21 BV. The information collected is used to improve our services and marketing activities. The information obtained through this website is under no circumstances rented or sold to third parties.

Marketing and other promotions
With your consent (if required), we use your personal data to provide you with information about goods and services (e.g. publicity announcements or campaigns or promotions). This may be done by means such as email, advertising, SMS, phone calls and postal mailings to the extent permitted by applicable law.

Personalization (offline and online)
With your consent (if required), we use your personal data (i) to analyze your preferences and habits, (ii) to respond to your needs based on our analysis of your profile, (iii) to improve your experience on our websites improve and personalize it, (iv) to ensure that content on our website is optimized for you and your computer or device, and (v) to provide you with targeted advertising and content. Based on this type of information and with your consent (if required), we also show you specific content or promotions of LAB21 BV that are tailored to your interests.

This use of your personal data is voluntary. This means that you can object to the processing of your personal data for these purposes. If you no longer wish to receive these communications, you may subsequently unsubscribe from receiving marketing-related communications at any time by following the instructions provided in each of these communications. Please note that even if you opt-out of receiving marketing-related communications, you will still receive administrative communications from us, such as confirmations of orders or other transactions, notifications about your account activities (e.g., account confirmations, changes to your password, etc. .) and other important non-marketing announcements.

The privacy of visitors to our website is respected by all our employees. The information and personal data are treated confidentially, also by third parties who are responsible for the security of your data storage, and not used for other purposes than stated.|

Use of personal information
LAB21 BV collects and uses your personal information to operate the LAB21 BV website and to provide the information, services, and services you have requested. LAB21 BV can also use your personal data to keep you informed about its services of LAB21 BV. We may also use your personal data for research and analysis, with the aim of improving both our website and our services.

Retention of personal data
The basic principle for the storage of personal data is that all data is not kept longer than necessary. LAB21 BV will therefore not store personal data for longer than is strictly necessary to realize the purposes for which the data is collected. Exceptions to this are the data that we have to keep for longer because the law obliges us to do so.

Security of personal data
LAB21 BV ensures appropriate organizational, technical and physical security of your personal data. LAB21 BV stores the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure.


This privacy statement is tailored to the use of and the possibilities on this site. Any adjustments and/or changes to this site may lead to changes to this privacy statement. It is therefore advisable to regularly consult this privacy statement.

Choices for personal data 
We offer all visitors the opportunity to view, change, or delete all personal information that is currently provided to us. Adjust/unsubscribe newsletter service At the bottom of every mailing you will find the option to adjust your data or to unsubscribe. Adjust/unsubscribe communication.

If you want to adjust your data or have yourself removed from our files, you can contact us. See contact details below.

Cookie Policy


We collect data for research in order to gain a better understanding of our customers, so that we can tailor our services accordingly. This website uses “cookies” (small text files placed on your computer) to help the website analyze how users use the site. The information generated by the cookie about your use of the website can be transferred to secure servers of LAB21 BV or those of a third party. We use this information to keep track of how you use the website, to compile reports on website activity and to provide other services related to website activity and internet usage. Cookies are small, simple text files that your computer or mobile device stores when you use our web store.

What are the other techniques?
JavaScript and web beacons are standard internet techniques that, together with cookies, ensure that a system can collect information (JavaScripts), store it in small, simple text files (cookies) and then send it (web beacons). Cookies and other techniques are used at almost all existing web shops. For example, by using cookies and other techniques, we ensure that: 

  • Surfing the LAB21 web store will be more fun and easier for you;
  • You do not always receive or have to enter the same information when you visit our webshop;
  • We can offer you special functionalities such as remembering your favorite floors or your shopping cart;
  • We can measure how our web store is used and where we can improve it;
  • We can show you advertisements and recommendations based on your interests;
  • We can recognize which device you use when you visit us so that we can show you the optimal layout;
  • • We can register or have registered how often an advertisement is shown in order to better tailor the advertisements to your needs and interests and to prevent you from seeing the same advertisement over and over.

Which cookies do we use? 
We use functional cookies on our website, which are also tracking cookies. All cookies: 1. Functional cookies that ensure that our website functions correctly. 2. Statistics (tracking) cookies to measure the use of the site and to quickly identify problems. 3. Social media cookies to share the content of our websites via social media. 4. Advertising cookies to show and measure advertisements, to settle with external parties. 5. Interest cookies for saving preferences and content of completed forms We summarize functional or necessary cookies under basic cookies.

We use analytical cookies with the help of third parties to investigate store use. These statistics give us insight into, among other things, how often we are visited, and where we can improve our webshop. In this way we ensure that the experience with our webshop is continuously optimized. Among other things, the following data is stored:

  • The IP address, which is made anonymous;
  • Technical characteristics such as the browser you use (such as Chrome, Internet Explorer or Firefox) and the resolution of your computer screen and which device you use;
  • From which page you came to the webshop;
  • When and for how long you visit or use the web store;
  • Whether you use the functionalities of the web store. Placing an order or reviewing previous purchases.
  • Which pages you visit in our webshop.

We use these cookies, for example, for:

  • Keeping track of the number of visitors to our web store;
  • Measuring the length of time per visit;
  • Determining the order in which a visitor visits the different pages of our web store Social media cookies from third parties

How do third-party social media cookies work?
Social media cookies are placed by the social media websites themselves. When you click a social media button in our web store, a social media cookie is placed. The social media party can recognize your IP address when you want to share a page from our web store. For the cookies that the social media parties place and the data they collect with them, we refer to the statements that these parties provide on their own websites. We recommend that you regularly consult the privacy and cookie statements below:

• Facebook
• Google+ / YouTube
• LinkedIn
• Twitter
• Instagram
• Pinterest

Advertising networks

Our advertising partners may combine your preferences at LAB21 with information they collect when you visit other websites. For the cookies that these parties place for advertising purposes, we refer you to the statements on the websites of these parties. Because the statements can change regularly, we recommend that you consult these privacy and cookie statements regularly. The following parties place cookies on our web store:
• Google
• Facebook

Web store recommendations, preferences and interest cookies

We have so many items in our store that we are happy to help you on your way. For example by pointing you to articles that are of interest to you. This is done, for example, on the basis of your previous visits to our web store, regardless of which device it was with. We then look at cookies and your IP address, but also at what you previously bought from us and your interests that we know because we have asked you about it. We do not recommend the floor you have just bought. The recommendations and interest cookies make it possible for us to check whether you have seen certain products or offers, clicked on them and whether you have purchased a specific product on the basis of this, for example. We combine this information to get an idea of ​​your interests and preferences, so that the web store can be adapted for you. 

The interest cookies make it possible that:

  • We can combine your online surfing, searching and purchasing behavior in our webshop, regardless of which device you use to visit the webshop;
  • By combining your surfing behaviour, we determine your preferences and interests and we can tailor offers and recommendations in our web shop to this and adjust the website accordingly in real time;
  • We can show you offers and recommendations via our webshop based on your interests and the combination of your surfing, searching and purchasing behaviour;
  • We can show you targeted offers and recommendations on third-party websites based on your surfing behaviour. 

In addition to interest cookies, transactional data and product additions to your shopping cart are also tracked.

cookies You can clear your cookies in your web browser. You can do this yourself. How to do this depends on the web browser you use, we always advise you to consult the manual / faq of your web browser. This is because it always describes the most current way of deleting your cookies. Some well-known web browsers are Firefox, Chrome, Internet Explorer and Safari.

Most browsers are set to accept cookies by default, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services, on our and other websites, may not function properly if cookies are disabled in your browser.

Questions and feedback

We regularly check whether we comply with this privacy policy.

If you have any questions about this privacy policy, please contact us:
Euroweg 27
3825 HA Amersfoort
The Netherlands
033 494 19 36